NDLI: Research in strategic marketing: past and future(Developing New Models, Reviews, Measures, Methods with Future Research Agenda)

Content Provider	Scilit
Author	Paul, Justin Dwivedi, Yogesh Pappu, Ravi Roy, Sanjit Kumar
Copyright Year	2018
Description	Journal: Journal of Strategic Marketing
Related Links	https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2019.1572272?needAccess=true
Ending Page	372
Page Count	4
Starting Page	369
ISSN	0965254X
e-ISSN	14664488
DOI	10.1080/0965254x.2019.1572272
Journal	Journal of Strategic Marketing
Issue Number	5
Volume Number	27
Language	English
Publisher	Informa UK Limited
Publisher Date	2019-07-04
Access Restriction	Open
Subject Keyword	Journal: Journal of Strategic Marketing Business and Management
Content Type	Text
Subject	Strategy and Management Marketing

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Research in strategic marketing: past and future(Developing New Models, Reviews, Measures, Methods with Future Research Agenda)