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The Strategic Marketing Planning Process
| Content Provider | Scilit |
|---|---|
| Author | Nykiel, Ronald A. |
| Copyright Year | 2007 |
| Description | Book Name: Handbook of Marketing Research Methodologies for Hospitality and Tourism |
| Related Links | https://content.taylorfrancis.com/books/download?dac=C2010-0-29565-5&isbn=9780203448557&format=googlePreviewPdf |
| Ending Page | 320 |
| Page Count | 28 |
| Starting Page | 293 |
| DOI | 10.4324/9780203448557-27 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2007-08-13 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Handbook of Marketing Research Methodologies for Hospitality and Tourism History and Philosophy of Science |
| Content Type | Text |
| Resource Type | Chapter |