NDLI: The use of Facebook to promote drinking among young consumers

Content Provider	Scilit
Author	Moraes, Caroline Michaelidou, Nina Meneses, Rita W.
Copyright Year	2013
Description	Journal: Journal of Marketing Management
Related Links	http://oro.open.ac.uk/50016/3/50016.pdf
Ending Page	1401
Page Count	25
Starting Page	1377
ISSN	0267257X
e-ISSN	14721376
DOI	10.1080/0267257x.2014.909512
Journal	Journal of Marketing Management
Issue Number	13-14
Volume Number	30
Language	English
Publisher	Informa UK Limited
Publisher Date	2013-12-19
Access Restriction	Open
Subject Keyword	Journal: Journal of Marketing Management Spectroscopy Promote Drinking Young Consumers Use of Facebook Drinking Among Young Facebook To Promote
Content Type	Text
Subject	Strategy and Management Marketing

Central Library (ISO-9001:2015 Certified)
Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302

See location in the Map
03222 282435
Mail: support@ndl.gov.in

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

The use of Facebook to promote drinking among young consumers