NDLI: New Product Development and Entrepreneurship Analytics

Please wait, while we are loading the content...

New Product Development and Entrepreneurship Analytics

Content Provider	Scilit
Author	Modugu, Kennedy Prince
Copyright Year	2021
Description	More than ever before, today's business environment is rapidly changing than it was some decades ago. This is largely due to increasing technological advancement and globalization. Therefore to survive and stay competitive, industry players must give priority to new product development (NPD) and innovation. This is because NPD is a critical success factor for most companies. According to Chen, Kang, Lee, Xing and Tong (2007), more than 50% of the sales in successful companies come from new products and more than 60% of the total revenue of most companies is attributable to new products. These assertions are testament to the multiplicity of new products that are available in everyday market. For example, each year, large multinational corporations such as Apple, Huawei and Microsoft launch new products into the market while gradually phasing out the old ones to pave way for increased market share. Same goes for companies producing consumables such as dairy products, juice, medicines and office stationery. It is also important to state that not all new products are a money-spinner for companies as the probability of product failure outweighs its success if the right measures are not taken.
Related Links	https://content.taylorfrancis.com/books/download?dac=C2018-0-95113-1&isbn=9780429196614&format=googlePreviewPdf
Ending Page	149
Page Count	17
Starting Page	133
DOI	10.1201/9780429196614-8
Language	English
Publisher	Informa UK Limited
Publisher Date	2021-01-12
Access Restriction	Open
Subject Keyword	Book Name: Data Analytics in Marketing, Entrepreneurship, and Innovation Applied Ethics Survive Market New Products Success Companies New Product Development
Content Type	Text
Resource Type	Chapter

Central Library (ISO-9001:2015 Certified)
Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302

See location in the Map
03222 282435
Mail: support@ndl.gov.in

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in