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Globalization with Self-Owned Brands: The Case of Hongson
| Content Provider | Scilit |
|---|---|
| Author | Seetoo, Dah Hsian |
| Copyright Year | 2020 |
| Description | This chapter presents an overview of how Hongson successfully established its self-owned brands in the world market. Hongson's achievement over more than a decade is exemplary of the proper use of strategies by some Taiwan enterprises to reach their global competitive positions. Book Name: Taiwan's Enterprises in Global Perspective |
| Related Links | https://content.taylorfrancis.com/books/download?dac=C2014-0-40975-1&isbn=9781315486376&doi=10.1201/9781315486376-15&format=pdf |
| Ending Page | 341 |
| Page Count | 15 |
| Starting Page | 327 |
| DOI | 10.1201/9781315486376-15 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2020-04-28 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Taiwan’s Enterprises in Global Perspective Cultural Studies Owned Brands Case of Hongson |
| Content Type | Text |
| Resource Type | Chapter |