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More than E, P and a in Semantic Differential Scales
| Content Provider | Scilit |
|---|---|
| Author | Tzeng, Oliver C. S. May, William H. |
| Copyright Year | 1975 |
| Description | Journal: International Journal of Psychology The present study demonstrates the separation of affective and denotative meaning systems in the semantic space by a new factor analytic technique. The data used were collected in Brazil and Hungary following standard pan‐cultural procedures (Osgood et al., 1975) for semantic differential ratings on 100 heterogeneous concepts against 60 indigenous scales elicited from teen‐age males in the respective language/culture communities. Results from both cultures provided evidence for dominance of affective Evaluation, Potency and Activity (E, P, A) in the indigenous factor structures. The dimensions in the “other” (Denotation) space, orthogonal to Affect, are also clearly interpretable affect‐free semantic features of concepts. The simultaneous salience of these two semantic systems for most scales highlights the importance of cultural meanings of scales for each indigenous culture under study. |
| Related Links | http://onlinelibrary.wiley.com/doi/10.1080/00207597508247324/pdf |
| Ending Page | 117 |
| Page Count | 17 |
| Starting Page | 101 |
| e-ISSN | 29576881 |
| DOI | 10.1080/00207597508247324 |
| Journal | International Journal of Psychology |
| Issue Number | 2 |
| Volume Number | 10 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 1975-01-01 |
| Access Restriction | Open |
| Subject Keyword | Journal: International Journal of Psychology Social Psychology Factor Structures Semantic Differential Semantic Systems Indigenous Scales Culture Under Study |
| Content Type | Text |
