NDLI: Market fit and business performance: an empirical investigation

Please wait, while we are loading the content...

Market fit and business performance: an empirical investigation

Content Provider	Scilit
Author	Taghian, Mehdi Shaw, Robin N.
Copyright Year	2010
Description	Journal: Journal of Strategic Marketing This paper argues that an organisation needs to be managed for its fit to its intended target market. Market fit is defined as the capability configuration of a firm moderated by the relevant factors in the external environment. It is conceptualised within the integrated dynamic resource-based view of the firm. The study is based on survey data collected from 216 larger Australian businesses. Drawing on the existing literature on the resource-based view of the firm (RBV), a model of market fit has been developed and tested empirically. The results of the study suggest that the intangible internal assets of marketing planning, decision-making process, and marketing strategy form the core capability configuration of an organisation and that the market fit measure associates positively with business performance indicators. The assertion is that while the internal intangible assets form the core capability of an organisation, this capability is influenced by the market dynamics that may alter its character, intensity, and effectiveness in relation to its intended business performance objectives.
Related Links	http://hdl.handle.net/10536/DRO/DU:30031063
Ending Page	415
Page Count	21
Starting Page	395
ISSN	0965254X
e-ISSN	14664488
DOI	10.1080/0965254x.2010.497844
Journal	Journal of Strategic Marketing
Issue Number	5
Volume Number	18
Language	English
Publisher	Informa UK Limited
Publisher Date	2010-08-01
Access Restriction	Open
Subject Keyword	Journal: Journal of Strategic Marketing Business and Management Resource-based View of the Firm Capability Configuration Business Performance Marketing Planning Decision-making Process
Content Type	Text
Subject	Strategy and Management Marketing

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Marketing planning: Operationalising the market orientation strategy

10.1177/0092070304265217 articlejournal of the academy of marketing science fall 2004slotegraaf, dickson / market ng planning the paradox of a marketing planning capability.

Resource specialization, customer orientation, and firm performance: an empirical investigation of valuable resources

Organisational Capability and their strategic impact on firms Market Share

Is more capability always beneficial for firm performance? Market orientation, core business process capabilities and business environment

Capabilities, business processes, and competitive advantage: Choosing the dependent variable in empirical tests of the resouce-based view. Strategic management (2004)

Performance Variations Among Strategic Group Members: An Examination of Individual Firm Capability

Original empirical research market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value (2007).

A process-based perspective on strategic planning: the role of alternative generation and information integration

Market fit and business performance: an empirical investigation

Similar Documents

Marketing planning: Operationalising the market orientation strategy

10.1177/0092070304265217 articlejournal of the academy of marketing science fall 2004slotegraaf, dickson / market ng planning the paradox of a marketing planning capability.

Resource specialization, customer orientation, and firm performance: an empirical investigation of valuable resources

Organisational Capability and their strategic impact on firms Market Share

Is more capability always beneficial for firm performance? Market orientation, core business process capabilities and business environment

Capabilities, business processes, and competitive advantage: Choosing the dependent variable in empirical tests of the resouce-based view. Strategic management (2004)

Performance Variations Among Strategic Group Members: An Examination of Individual Firm Capability

Original empirical research market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value (2007).

A process-based perspective on strategic planning: the role of alternative generation and information integration

Market fit and business performance: an empirical investigation