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Modelling the predictors influencing customer satisfaction in event foods
| Content Provider | Scilit |
|---|---|
| Author | Ariffin, H. F. Abdullah, R. P. S. R. Baba, N. Jipiu, L. B. Anuar, N. A. M. |
| Copyright Year | 2016 |
| Description | This study investigates the structural relationships of event food environment and event food experience towards customer satisfaction in event. Questionnaires that consist of event food environment, event food experience and event customer satisfaction were 300 respondents that have been to any event that foods were sold. Findings showed that the significant relationships between event food environment, event food experience and event customer satisfaction are confirmed in Structural Equation Modelling (SEM). Implications and suggestions for future research are also provided. Book Name: Heritage, Culture and Society |
| Related Links | https://api.taylorfrancis.com/content/chapters/edit/download?identifierName=doi&identifierValue=10.1201/9781315386980-24&type=chapterpdf |
| Ending Page | 136 |
| Page Count | 6 |
| Starting Page | 131 |
| DOI | 10.1201/9781315386980-24 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2016-10-26 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Heritage, Culture and Society Horticulture Structural Modelling Event Customer Satisfaction Event Food Equation Food Environment |
| Content Type | Text |
| Resource Type | Chapter |
