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Influence of Branding of Financial Instruments on Investment Decisions: Mediating Role of Behavioral Biases
| Content Provider | Scilit |
|---|---|
| Author | Sharma, P. C. |
| Copyright Year | 2019 |
| Description | Book Name: Advances in Management Research |
| Related Links | https://content.taylorfrancis.com/books/download?dac=C2019-0-97588-2&isbn=9780429280818&doi=10.1201/9780429280818-18&format=pdf |
| Ending Page | 263 |
| Page Count | 21 |
| Starting Page | 243 |
| DOI | 10.1201/9780429280818-18 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2019-11-18 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Advances in Management Research |
| Content Type | Text |
| Resource Type | Chapter |