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Value-creation space: The role of events in a service-dominant marketing paradigm
| Content Provider | Scilit |
|---|---|
| Author | Crowther, Philip Donlan, Leah Gillooly, Leah |
| Copyright Year | 2011 |
| Description | This paper provides a new conceptual contribution to our understanding of the value of events, examining their potential through the lens of service dominant logic. Through a conceptual analysis and discussion, augmented by a small-scale and exploratory empirical study using semi-structured interviews, it evaluates the growing resonance of events in modern-day marketing. The paper advances the conception of 'value-creation space' as an overarching term to coalesce the otherwise disparate range of organisational events that have marketing imperative and/or impact. The underpinning virtues of events are recognised and used to build a discussion that can provide a coherent basis for further conceptual development. The findings depict considerable synergy between the collaborative nature of events and the service dominant logic notions of co-creation (or co-destruction), and co-production. However, an intuitive and well-executed event marketing approach is critical to events' continued success as value-creation spaces. |
| Related Links | http://shura.shu.ac.uk/5229/1/Value_Creation_Space_updatedSeptember7th.pdf |
| Ending Page | 1463 |
| Page Count | 20 |
| Starting Page | 1444 |
| ISSN | 0267257X |
| e-ISSN | 14721376 |
| DOI | 10.1080/0267257x.2011.626786 |
| Journal | Journal of Marketing Management |
| Issue Number | 13-14 |
| Volume Number | 27 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2011-12-05 |
| Access Restriction | Open |
| Subject Keyword | Business and Management Service Dominant Logic Marketing Events Co-creation Co-destruction Qualitative Interviews |
| Content Type | Text |
| Resource Type | Article |
| Subject | Strategy and Management Marketing |
