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The influence of halal awareness and halal certificate on purchase intention through brand image
| Content Provider | Scilit |
|---|---|
| Author | Saputro, J. D. H. Wilujeng, I. P. Pratikto, H. |
| Copyright Year | 2021 |
| Description | The aim of this study was to determine the direct effect of halal awareness, halal certificates, and brand image on consumer purchase intention. This research used an explanatory design, which distributed questionnaires by using a purposive sampling method and obtained 152 responses from students in Malang, East Java, Indonesia. The findings indicate that halal awareness, halal certificates, and brand image influence consumer purchase intentions. Furthermore, halal awareness has also been shown to have an indirect effect on buying interest through a brand image. The conclusion of this study is beneficial for halal product marketers as a reference to pay more attention to the importance of the existence of halal certificates in marketing products. Book Name: Halal Development: Trends, Opportunities and Challenges |
| Related Links | https://api.taylorfrancis.com/content/chapters/oa-edit/download?identifierName=doi&identifierValue=10.1201/9781003189282-10&type=chapterpdf |
| Ending Page | 62 |
| Page Count | 7 |
| Starting Page | 56 |
| DOI | 10.1201/9781003189282-10 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2021-06-29 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Halal Development: Trends, Opportunities and Challenges Business and Management Brand Image Halal Awareness Halal Certificates Marketing Purchase Intention |
| Content Type | Text |
| Resource Type | Chapter |
