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The role of Facebook as an interactive communication device for business
| Content Provider | Scilit |
|---|---|
| Copyright Year | 2014 |
| Description | The intention of the study is to understand the Facebook contribution as a marketing communication device for business and find out how participants interpret their experiences and the way they structure the social world in which they live, in order to build knowledge, understanding behavior and human experience. Book Name: E-Commerce, E-Business and E-Service |
| Related Links | https://content.taylorfrancis.com/books/download?dac=C2014-0-30763-8&isbn=9780429227233&doi=10.1201/b17084-6&format=pdf |
| Ending Page | 24 |
| Page Count | 6 |
| Starting Page | 19 |
| DOI | 10.1201/b17084-6 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2014-07-28 |
| Access Restriction | Open |
| Subject Keyword | Book Name: E-commerce, E-business and E-service Information and Library Science Behavior Structure Marketing Role of Facebook Interactive Communication Device Device for Business |
| Content Type | Text |
| Resource Type | Chapter |
