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Application: Market Share
| Content Provider | Scilit |
|---|---|
| Author | West, Mike Harrison, Jeff |
| Copyright Year | 2018 |
| Description | In this chapter we analyse market share for a consumer product. The prod uct is widely known world wide and the brand leader in its major markets. The study will focus on one of those markets. We build a model for market share that utilises available information on product price and measures of promotional activity. The objectives are to determine a model with good predictive power and to assess the importance of suggested explanatory variables. In addition, we use the example to highlight interesting and important aspects of regression modelling. Book Name: Applied Bayesian Forecasting and Time Series Analysis |
| Related Links | https://content.taylorfrancis.com/books/download?dac=C2013-0-18735-2&isbn=9781315274775&doi=10.1201/9781315274775-13&format=pdf |
| Ending Page | 166 |
| Page Count | 26 |
| Starting Page | 141 |
| DOI | 10.1201/9781315274775-13 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2018-10-08 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Applied Bayesian Forecasting and Time Series Analysis Operations Research and Management Science Market Share Leader Utilises |
| Content Type | Text |
| Resource Type | Chapter |