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Big Data Analytics for Marketing Intelligence
| Content Provider | Scilit |
|---|---|
| Author | Paul, Tripti Rakshit, Sandip |
| Copyright Year | 2021 |
| Description | Product information to an organization's markets is gathered and analyzed into insights that help decision-making in marketing intelligence, emphasizing business intelligence's marketing-related aspects. An organization's ability to make meaningful use of available data is defined as marketing intelligence. To understand customer preferences and improve product design, marketers have mainly focused on market research. Big data analytics has been heralded as a game-changing innovation that will transform marketing intelligence, an area that utilizes data analytics to obtain business insights and make better decisions. Because of its immense potential for creating business impacts, big data and its marketing intelligence application have perceived much attention in recent years. Book Name: Big Data Analytics |
| Related Links | https://api.taylorfrancis.com/content/chapters/edit/download?identifierName=doi&identifierValue=10.1201/9781003175711-12&type=chapterpdf |
| Ending Page | 230 |
| Page Count | 16 |
| Starting Page | 215 |
| DOI | 10.1201/9781003175711-12 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2021-11-29 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Big Data Analytics Decision Making Data Analytics Marketing Intelligence Big Data Business |
| Content Type | Text |
| Resource Type | Chapter |
