NDLI: The Fashion Business

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The Fashion Business

Content Provider	Scilit
Author	Golizia, Dario
Copyright Year	2021
Description	This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points. Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion. Book Name: The Fashion Business
Related Links	https://api.taylorfrancis.com/content/books/mono/download?identifierName=doi&identifierValue=10.4324/9781003044246&type=googlepdf
DOI	10.4324/9781003044246
Language	English
Publisher	Informa UK Limited
Publisher Date	2021-05-25
Access Restriction	Open
Subject Keyword	Book Name: The Fashion Business Cultural Studies Market Strategic Fashion Management Practical in Its Approach Models Luxury
Content Type	Text
Resource Type	Chapter

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Indian Institute of Technology Kharagpur
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