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Marketing the Sports Organisation
| Content Provider | Scilit |
|---|---|
| Author | Ferrand, Alain McCarthy, Scott |
| Copyright Year | 2008 |
| Description | Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, Book Name: Marketing the Sports Organisation |
| Related Links | https://api.taylorfrancis.com/content/books/mono/download?identifierName=doi&identifierValue=10.4324/9780203893036&type=googlepdf |
| DOI | 10.4324/9780203893036 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2008-08-27 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Marketing the Sports Organisation Horticulture History and Philosophy of Science Sports Organisation Two Main Organisation Marketing Broader Range Sports Related Related Products Main Ways Sports Events |
| Content Type | Text |
| Resource Type | Chapter |