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Sharia-compliant hotel literacy: Profiling the potential Sharia-compliant hotel guest
| Content Provider | Scilit |
|---|---|
| Author | Rahayu, Y. Zuhriatusobah, J. |
| Copyright Year | 2021 |
| Description | The current general perception that Sharia-compliant hotels are only meant for Muslims should also be shifted. Even though Muslims are among the largest tourist markets in the world, perceived values of the Sharia-compliant hotel have not been clearly established. This study was measured using two methods. One method used 10 items of 5-point Likert of Sharia-compliant hotel benefit to profile the potential guest and measure literacy level using 15 true-false test questions. Scoring results of true-false test questions were then analyzed with confirmatory factor analysis to test construct validity. Scoring results of 5-point Likert of Sharia-compliant hotel benefit were then analyzed with K-Means clustering analysis used to classify potential guest of sharia-compliant hotels. The results show identifiable characteristics and behavior patterns of potential Sharia-compliant hotel guests. This kind of information can be used in developing effective promotional programs, the feasible marketing strategy, and business sustainability. Book Name: Promoting Creative Tourism: Current Issues in Tourism Research |
| Related Links | https://api.taylorfrancis.com/content/chapters/edit/download?identifierName=doi&identifierValue=10.1201/9781003095484-76&type=chapterpdf |
| Ending Page | 533 |
| Page Count | 7 |
| Starting Page | 527 |
| DOI | 10.1201/9781003095484-76 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2021-04-23 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Promoting Creative Tourism: Current Issues in Tourism Research Tourism, Leisure, Sport and Hospitality Muslims Scoring Sharia Compliant Compliant Hotel |
| Content Type | Text |
| Resource Type | Chapter |
