NDLI: Media Management and Strategic Planning

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Media Management and Strategic Planning

Content Provider	Scilit
Author	Gershon, Richard A.
Copyright Year	2020
Description	As today's media and telecommunication companies continue to grow and expand, the challenges of staying globally competitive become increasingly more difficult. Such competition has engendered a new competitive spirit characterized by a belief that size (and complementary strengths) are crucial to business survival. The need to be profitable and the fear of failure have made such companies vigilant in their attempts to rightsize, reorganize and reengineer their business operations. Thus, no company, large or small, can afford to be casual in their approach to business. Strategic Planning Strategic planning is the set of managerial decisions and actions that determine the long term performance of a company or organization. The main role of strategy is to plan for the future as well as to react to changes in the marketplace. A competitive strategy is the master plan, including specific product lines and approaches to be used by the organization in order to reach a stated set of goals and objectives. In this chapter, we examine four steps involved in the strategic planning process. They include: Environmental Scanning Strategy Formulation Strategy Implementation Evaluation and Control One of the important goals of this chapter is to understand the role of strategy and how different media and telecommunications companies engage in the strategic planning process. Book Name: Media, Telecommunications and Business Strategy
Related Links	https://api.taylorfrancis.com/content/chapters/edit/download?identifierName=doi&identifierValue=10.4324/9780429285028-12&type=chapterpdf
Ending Page	275
Page Count	25
Starting Page	251
DOI	10.4324/9780429285028-12
Language	English
Publisher	Informa UK Limited
Publisher Date	2020-06-26
Access Restriction	Open
Subject Keyword	Book Name: Media, Telecommunications and Business Strategy Information Systems Survival Strategic Planning Competitive Companies Telecommunication Planning Process
Content Type	Text
Resource Type	Chapter

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