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Chimamanda Ngozi Adichie as fashion icon: addressing nationalism and feminism with style
| Content Provider | Scilit |
|---|---|
| Author | Bernardi, Floriana Picarelli, Enrica |
| Copyright Year | 2021 |
| Description | This chapter discusses the political nature of fashion with special reference to the way Nigerian writer and public intellectual Chimamanda Ngozi Adichie has exploited the power of dress style as an agent of cultural and marketing recoding of national identity with her “Project Wear Nigerian,” as well as a means to promote feminism and self-branding. Taking special advantage of digital media and social networks, Adichie's usages of fashion demand a larger theoretical discussion that takes into account the consolidation of “Africa” as an aggressive actor on the global fashion market, celebrity culture, post-feminism in the neoliberal age, and other g-local issues of cultural translation and theory. Book Name: The Routledge Companion to Fashion Studies |
| Related Links | https://api.taylorfrancis.com/content/chapters/edit/download?identifierName=doi&identifierValue=10.4324/9780429264405-22&type=chapterpdf |
| Ending Page | 222 |
| Page Count | 8 |
| Starting Page | 215 |
| DOI | 10.4324/9780429264405-22 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2021-08-10 |
| Access Restriction | Open |
| Subject Keyword | Book Name: The Routledge Companion To Fashion Studies Fashion Adichie Feminism Africa Chimamanda Market |
| Content Type | Text |
| Resource Type | Chapter |
