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Redefining B2B relationship marketing: Insight from postmodern Alibaba
| Content Provider | Scilit |
|---|---|
| Author | Cockayne, David |
| Copyright Year | 2016 |
| Related Links | https://core.ac.uk/download/pdf/80779229.pdf |
| Ending Page | 66 |
| Page Count | 18 |
| Starting Page | 49 |
| ISSN | 14753928 |
| DOI | 10.1362/147539216x14594362873497 |
| Journal | Journal of Customer Behaviour |
| Issue Number | 1 |
| Volume Number | 15 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2016-06-30 |
| Access Restriction | Open |
| Subject Keyword | Journal: Journal of Customer Behaviour Business and Management B2b Relationship Marketing Redefining B2b Postmodern Alibaba |
| Content Type | Text |
| Resource Type | Article |