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The segmentation of the demand for ferry travel – a case study of Stena Line
| Content Provider | Scilit |
|---|---|
| Author | Kizielewicz, Joanna Haahti, Anntti Luković, Tihomir Gračan, Daniela |
| Copyright Year | 2017 |
| Description | In an era of fierce competitive struggle about clients, enterprises seek information on characteristics of the main customer segments purchasing their services and goods. This knowledge is crucial to the marketing efforts of enterprises. The purpose of this research is to understand the changes in demand due to the diversity of travel motives. The study identifies distinct segments of travellers due to their motives of ferry travel, i.e., tourism, visiting relatives, work-/business-related and also three other segments with a mixture of these motives. It is also shown that each of these segments has a different profile in terms of their behavioural and socio-demographic characteristics. This article presents the results of surveys carried out among passengers travelling by Stena Line ferries on the route from Gdynia (Poland) to Karlskrona (Sweden), as well as the results of a literature review and 'desk research' of available statistics. The method of realisation of representative study can be useful for other researchers and the results of the study can be an interesting source of information both for ferry carriers and other entities in the tourist sector in the Baltic Sea region. |
| Related Links | http://www.tandfonline.com/doi/pdf/10.1080/1331677X.2017.1314789?needAccess=true |
| Ending Page | 1020 |
| Page Count | 18 |
| Starting Page | 1003 |
| ISSN | 1331677X |
| e-ISSN | 18489664 |
| DOI | 10.1080/1331677x.2017.1314789 |
| Journal | Economic Research-Ekonomska Istraživanja |
| Issue Number | 1 |
| Volume Number | 30 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2017-01-01 |
| Access Restriction | Open |
| Subject Keyword | Journal: Economic Research-ekonomska Istraživanja Transportation Ferry Travel Tourism Demand Segmentation M31 F14 L83 R41 Z32 |
| Content Type | Text |
| Resource Type | Article |
| Subject | Economics and Econometrics |
