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The influence of social media on international students higher education choice
| Content Provider | Scilit |
|---|---|
| Author | Intan, O. Balqiah, T. E. |
| Copyright Year | 2020 |
| Description | International student mobility has shown a positive trend in the past decade. The competition among higher education institutions is now more open and global. Social media makes it possible for higher education institutions to market themselves and improve their positioning on the regional level as well as global. This study tries to identify the influence of social media on international students' higher education decision-making process, with an aim to understand how social media can be used as a strategy for higher education institutions for international students' recruitment. This study was carried out through quantitative descriptive approach using nonprobability sampling method. Self-administered questionnaires were distributed to 144 international students from several higher education institutions in Indonesia. The survey results demonstrated a certain level of social media usage during the students' search for higher education, while the primary influences still came from traditional sources. The findings of this study provide practical implications of social media use in higher education institutions' marketing strategy Book Name: Advances in Business, Management and Entrepreneurship |
| Related Links | https://content.taylorfrancis.com/books/download?dac=C2020-0-19950-3&isbn=9781003131465&doi=10.1201/9781003131465-83&format=pdf |
| Ending Page | 392 |
| Page Count | 5 |
| Starting Page | 388 |
| DOI | 10.1201/9781003131465-83 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2020-12-07 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Advances in Business, Management and Entrepreneurship Education Research Survey Decision Making Social Media International Students Higher Students Higher Education |
| Content Type | Text |
| Resource Type | Chapter |
