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CSR-institutions
| Content Provider | Scilit |
|---|---|
| Author | Popal, Pia |
| Copyright Year | 2018 |
| Description | Book Name: Engaging with Stakeholders |
| Abstract | This chapter sets out to explore the potential of small firm participation in macro-institutional CSR-structures to manage multiple stakeholder demands, i.e. to large corporations, customers and employees. After delineating the distinctive SME characteristics that indicate why stakeholder relations are so paramount to smaller firms, the contribution sheds light on the nature and salience of those relationships. It is argued that the mental models or frames that underlie the social identity of the SME uniquely structure the way those stakeholder relationships are perceived. Hereby, the national culture of SME can substantially impact the cognition of CSR and thus the potential utility of institutional CSR-structures to meet those stakeholder relationships. The chapter concludes that institutional CSR-structures may provide a suitable frame of reference that guides SME stakeholder management on different levels. However, the use of those settings for actively managing stakeholder relationships may take on very different forms and corresponds with both the unique intentions of institutional utility and its perception. Ultimately, the author suggests practical implications to enhance SME engagement within those macro-institutional settings for CSR such as the UN Global Compact.This chapter explores the potential of small firm participation in macro-institutional Corporate Social Responsibility (CSR) -structures to manage multiple stakeholder demands, that is, to large corporations, customers and employees. It briefly describes the distinctiveness of small and medium-sized enterprises (SME) and gives reasons why they cannot simply be considered 'little big firms'. The chapter explains the central role of large corporations and their potential to exert coercive pressure on small firms into undertaking (institutional) CSR-practices. It provides information on stakeholders and their salience to SME. The chapter also outlines research on cognition and CSR to show that the perception of sustainability has substantial impact on how stakeholder relations are interpreted. It elaborates practical implications for multi-stakeholder initiatives in order to attract SME. Interestingly, the way the use of institutional structures to manage stakeholder by German small business actors is a footprint of how innovative ideas form within the corporate context. |
| Related Links | https://content.taylorfrancis.com/books/download?dac=C2018-0-85479-3&isbn=9780429450341&format=googlePreviewPdf |
| Ending Page | 345 |
| Page Count | 15 |
| Starting Page | 331 |
| DOI | 10.4324/9780429450341-21 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2018-08-15 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Engaging with Stakeholders Applied Ethics Social Responsibility Sme Structures Csr Salience Firms Small Firm Large Corporations Stakeholder Relations |
| Content Type | Text |
| Resource Type | Chapter |
