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Agricultural Marketing in Belgium and the Netherlands
| Content Provider | Scilit |
|---|---|
| Author | Meulenberg, Matthew Viaene, Jacques |
| Copyright Year | 2017 |
| Description | SUMMARY. Agriculture in Belgium and the Netherlands has a strong export tradition and has been market oriented for a long time. In this article agricultural marketing in Belgium and the Netherlands is analyzed on the basis of the concepts structure, conduct and performance. In our review of market structure attention is paid to the structure of agriculture, the food consumer, food retailing, government policies, competition and marketing channels. Afterwards market conduct with respect to product, price, promotion and distribution is discussed. Finally some qualitative observations are made on marketing performance. Book Name: Food and Agribusiness Marketing in Europe |
| Related Links | http://library.wur.nl/WebQuery/wurpubs/fulltext/216357 https://api.taylorfrancis.com/content/chapters/edit/download?identifierName=doi&identifierValue=10.1201/9780203755679-8&type=chapterpdf |
| Ending Page | 162 |
| Page Count | 22 |
| Starting Page | 141 |
| DOI | 10.1201/9780203755679-8 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2017-11-22 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Food and Agribusiness Marketing in Europe Agricultural Economics Structure Belgium Netherlands Market Price Made Retailing Export Oriented Respect |
| Content Type | Text |
| Resource Type | Chapter |