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| Content Provider | Scilit |
|---|---|
| Author | Smith, Brian |
| Copyright Year | 2006 |
| Description | Book Name: Making Marketing Happen |
| Related Links | https://content.taylorfrancis.com/books/download?dac=C2011-0-09069-3&isbn=9780080455365&format=googlePreviewPdf |
| Ending Page | 348 |
| Page Count | 43 |
| Starting Page | 306 |
| DOI | 10.4324/9780080455365-20 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2006-08-11 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Making Marketing Happen Business and Management |
| Content Type | Text |
| Resource Type | Chapter |