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The strategic perspective
| Content Provider | Scilit |
|---|---|
| Author | Ashford, Ruth |
| Copyright Year | 2007 |
| Description | Book Name: Strategic Marketing: Planning and Control |
| Related Links | https://content.taylorfrancis.com/books/download?dac=C2011-0-12012-9&isbn=9780080498270&format=googlePreviewPdf |
| Ending Page | 32 |
| Page Count | 16 |
| Starting Page | 17 |
| DOI | 10.4324/9780080498270-6 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2007-06-01 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Strategic Marketing: Planning and Control Business and Management Literary Studies |
| Content Type | Text |
| Resource Type | Chapter |