NDLI: Flash Advertising

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Flash Advertising

Content Provider	Scilit
Author	Fincanon, Jason
Copyright Year	2012
Description	Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues and creating ads that balance campaign goals with design constraints. Preparing and building ads with team and QC standards. Using forms and data in ads without file bloatt. File optimization techniques for swf files 3rd party rich media technologies that transcend the 30k banner. Integrating video into sites and banners. Social media applications. Trafficking and tracking ads for impressions, interactions, clicks, and conversions.Using ActionScript to save development time and implement team standards. Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com Book Name: Flash Advertising
Related Links	https://api.taylorfrancis.com/content/books/mono/download?identifierName=doi&identifierValue=10.4324/9780240813462&type=googlepdf
DOI	10.4324/9780240813462
Language	English
Publisher	Informa UK Limited
Publisher Date	2012-10-12
Access Restriction	Open
Subject Keyword	Book Name: Flash Advertising Ads Optimization Building Advertising Media Banner Flash File Creating Team
Content Type	Text
Resource Type	Book

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