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Dead brand walking: on the paradoxes and perversities of branding
| Content Provider | Scilit |
|---|---|
| Copyright Year | 2016 |
| Description | He looked bored and wary as I took my seat. We were separated by the gleaming gulf of an enormous Edwardian boardroom table, redolent of the days when Britannia ruled the waves and the sun never set on the Empire. The patina of imperialism was reinforced by the room's period details: ornate cornices, carved architraves, ostentatious ceiling rose, vast sash windows, full-fathom-five pile carpet. The chair I sat in was akin to Cleopatra's 'burnished throne'. It didn't come from Ikea. Book Name: The Routledge Companion to Contemporary Brand Management |
| Related Links | https://api.taylorfrancis.com/content/chapters/edit/download?identifierName=doi&identifierValue=10.4324/9781315796789-14&type=chapterpdf |
| Ending Page | 138 |
| Page Count | 15 |
| Starting Page | 124 |
| DOI | 10.4324/9781315796789-14 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2016-07-15 |
| Access Restriction | Open |
| Subject Keyword | Book Name: The Routledge Companion To Contemporary Brand Management Cultural Studies Literary Reviews Ceiling Cleopatra Carved Ornate Fathom Burnished Ostentatious |
| Content Type | Text |
| Resource Type | Chapter |