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Political Communications in British Election Campaigns: Reconsidering Media Effects
| Content Provider | Scilit |
|---|---|
| Author | Norris, Pippa |
| Copyright Year | 2020 |
| Description | Like Sherlock Holmes' dog which did not bark, in Britain work on media effects has been remarkable mainly by its absence. This neglect needs to be overcome through theoretical and methodological innovations. To argue this case, the first section of this article sets out the theoretical framework and sketches the major literature on the impact of the media on British voting behaviour. The next section explores evidence from the 1992 British Election Study. Media influence is conceptualized as a sequential process from message through successive steps (information, agenda setting, framing, persuasion) to an attitudinal or behavioural response. The conclusion suggests we need to develop a more imaginative multi-method research design to unravel problems of reciprocal causality in political communications. Book Name: British Elections and Parties Yearbook 1995 |
| Related Links | https://content.taylorfrancis.com/books/download?dac=C2004-0-22573-3&isbn=9781315037691&doi=10.1201/9781315037691-8&format=pdf |
| Ending Page | 138 |
| Page Count | 14 |
| Starting Page | 125 |
| DOI | 10.1201/9781315037691-8 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2020-03-25 |
| Access Restriction | Open |
| Subject Keyword | Book Name: British Elections and Parties Yearbook 1995 Communication Media Effects Theoretical Framework Political Communications British Election |
| Content Type | Text |
| Resource Type | Chapter |
