NDLI: Towards green loyalty

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Towards green loyalty

Content Provider	Scilit
Author	Wu, Hung-Che Chen, Guo-Wei
Copyright Year	2020
Description	Creating superior green loyalty has been considered one of the keys to the green restaurants' success and hence the antecedents of green loyalty have not received a lot of attention in the restaurant industry. The purpose of this study is to use a multi-dimensional model as a framework to examine the relationships among green experiential quality and its dimensions (green interaction quality, green peer-to-peer quality, green physical environment quality, green outcome quality, green enjoyment, and green management quality), green emotional attachment, green image, green switching experience, green experiential satisfaction, and green loyalty for the green restaurant industry. To increase green experiential quality and its dimensions, enhance green emotional attachment, green image, green experiential satisfaction, and green loyalty, and decrease green switching experience, the study finding will help green restaurant management to develop and implement market-orientated service strategies. This is the first study to investigate the effects of green experiential quality and its dimensions, green emotional attachment, green image, green switching experience, and green experiential satisfaction on green loyalty in a green restaurant setting. Book Name: The Routledge Handbook of Tourism Experience Management and Marketing
Related Links	https://api.taylorfrancis.com/content/chapters/edit/download?identifierName=doi&identifierValue=10.4324/9780429203916-42&type=chapterpdf
Ending Page	495
Page Count	11
Starting Page	485
DOI	10.4324/9780429203916-42
Language	English
Publisher	Informa UK Limited
Publisher Date	2020-05-18
Access Restriction	Open
Subject Keyword	Book Name: The Routledge Handbook of Tourism Experience Management and Marketing Sustainable Science and Technology Tourism, Leisure, Sport and Hospitality Green Loyalty Green Restaurant Experiential Attachment Emotional Switching
Content Type	Text
Resource Type	Chapter

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