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Cross-Media Promotion and Media Synergy: Practices, Problems, and Policy Responses
| Content Provider | Scilit |
|---|---|
| Author | West, Emily |
| Copyright Year | 2013 |
| Description | Book Name: The Routledge Companion to Advertising and Promotional Culture |
| Related Links | https://content.taylorfrancis.com/books/download?dac=C2010-0-30948-2&isbn=9780203071434&format=googlePreviewPdf |
| DOI | 10.4324/9780203071434-17 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2013-02-11 |
| Access Restriction | Open |
| Subject Keyword | Book Name: The Routledge Companion To Advertising and Promotional Culture Artificial Intelligence |
| Content Type | Text |
| Resource Type | Chapter |