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Strategic fit and scope of customer relationship management in hospitality organizations
| Content Provider | Scilit |
|---|---|
| Author | Hermans, Olaf W. |
| Copyright Year | 2014 |
| Description | Book Name: The Routledge Handbook of Hospitality Management |
| Related Links | https://content.taylorfrancis.com/books/download?dac=C2010-0-49230-2&isbn=9781315814353&format=googlePreviewPdf |
| Ending Page | 47 |
| Page Count | 9 |
| Starting Page | 39 |
| DOI | 10.4324/9781315814353-12 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2014-03-26 |
| Access Restriction | Open |
| Subject Keyword | Book Name: The Routledge Handbook of Hospitality Management Horticulture |
| Content Type | Text |
| Resource Type | Chapter |