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Kaiju Films as Exportable Content
| Content Provider | Scilit |
|---|---|
| Author | Tanikawa, Takeshi |
| Copyright Year | 2020 |
| Description | The history of the Japanese Film Export Promotion Association (FEPA: Nihon Eiga Yushutsu Shinkō Kyōkai, 1966–1972) is not widely known today. This was an organization that the government created in response to the Japanese film industry's request for financing at a critical time during the industry's downturn. The membership of the FEPA consisted of the five major film studios; the Association approved financing for films that were judged to be “export-appropriate films” (yūshutsu tekikaku eiga). Studios could no longer hope to increase profits in the domestic market, so they looked toward the foreign market. Meanwhile, with television programs such as Ultraman (1966–1967) receiving high viewership in this period, Daiei, Shochiku, and Nikkatsu came to view kaiju films as “content suitable for export.” With the financing obtained through the FEPA, each studio started producing their own brands of kaiju films. The FEPA closed its doors for good at the end of March 1972, under frequent criticism because the Association was seen as a relief package handed by the government to financially troubled film studios. Ultimately, the legacy of the Film Export Promotion Financing System became the foundation for the structures currently in place to promote the Japanese film industry through the Agency for Cultural Affairs and the Japan Arts Council. Book Name: Routledge Handbook of Japanese Cinema |
| Related Links | https://api.taylorfrancis.com/content/chapters/edit/download?identifierName=doi&identifierValue=10.4324/9781315534374-7&type=chapterpdf |
| Ending Page | 127 |
| Page Count | 15 |
| Starting Page | 113 |
| DOI | 10.4324/9781315534374-7 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2020-08-09 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Routledge Handbook of Japanese Cinema Cultural Studies Export Financing Kaiju Films Market Package Structures Studios |
| Content Type | Text |
| Resource Type | Chapter |
