NDLI: Airport Marketing

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Airport Marketing

Content Provider	Scilit
Author	Jarach, David
Copyright Year	2017
Description	Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students. Book Name: Airport Marketing
Related Links	https://api.taylorfrancis.com/content/books/mono/download?identifierName=doi&identifierValue=10.4324/9781315262970&type=googlepdf
DOI	10.4324/9781315262970
Language	English
Publisher	Informa UK Limited
Publisher Date	2017-03-02
Access Restriction	Open
Subject Keyword	Book Name: Airport Marketing Horticulture Aviation Related Airport Management Model September Related Activities
Content Type	Text
Resource Type	Book

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