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User-Centred Design and Evaluation as a Prerequisite for the Success of Disruptive Innovations: An Electric Vehicle Case Study
| Content Provider | Scilit |
|---|---|
| Author | Vilimek, Roman Keinath, Andreas |
| Copyright Year | 2018 |
| Description | Introducing electromobility and transportation to customers can be a potentially disruptive innovation. To make this innovation successful and to design the BMW i3, the BMW Group's first purpose-built electric vehicle, we applied a customer-centred development and evaluation cycle to bridge the gap between early adopters and late adopters. In this paper, the results of fundamental field trials to define and verify basic customer requirements are reported where the BMW Group gathered a lot of information about usage of electric vehicles in a real-world setting. These results have been incorporated in development and have been continuously tested and evaluated by customers. We believe that the results of this customer-oriented development process will contribute significantly to make the potentially disruptive innovation of electromobility a success in terms of driver acceptance. Book Name: Driver Acceptance of New Technology |
| Related Links | https://content.taylorfrancis.com/books/download?dac=C2015-0-81408-X&isbn=9781315578132&doi=10.1201/9781315578132-12&format=pdf |
| Ending Page | 186 |
| Page Count | 18 |
| Starting Page | 169 |
| DOI | 10.1201/9781315578132-12 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2018-09-03 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Driver Acceptance of New Technology Customer Potentially Disruptive Innovation Electric Vehicles Bmw Electromobility |
| Content Type | Text |
| Resource Type | Chapter |
