NDLI: The influence of Instagram communication attributes on Generation Y sharing travel photo behavior

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The influence of Instagram communication attributes on Generation Y sharing travel photo behavior

Content Provider	Scilit
Author	Ihsanuddin, R. Anuar, F. I.
Copyright Year	2016
Description	It has become a norm today for tourists to share travel photos and experiences through social media as it acts as proof that one has visited a place. Instagram is one of the most popular and preferred social media and the platform for Generation Y to express and share experiences. Possessing similar attributes such as consist of participation, conversation, and persuasion, this study aimed to examine the extent these attributes influence their intention to share and behavior in sharing travel photos. Findings found that not all attributes influenced Generation Y's intention and behavior in sharing travel photos. Interestingly, the study found no mediation effect of intention to share travel photos toward the relationship between Instagram communications attributes and Generation Y's sharing travel photo behavior. This study will help the tourism marketers and managers to better understand Generation Y's behavior in order to capture these generations for the growth of tourism industry in Malaysia. Book Name: Heritage, Culture and Society
Related Links	https://api.taylorfrancis.com/content/chapters/edit/download?identifierName=doi&identifierValue=10.1201/9781315386980-91&type=chapterpdf
Ending Page	518
Page Count	6
Starting Page	513
DOI	10.1201/9781315386980-91
Language	English
Publisher	Informa UK Limited
Publisher Date	2016-10-26
Access Restriction	Open
Subject Keyword	Book Name: Heritage, Culture and Society Horticulture Toxicology Travel Photos Sharing Travel Photo Instagram Communication Attributes Travel Photo Behavior
Content Type	Text
Resource Type	Chapter

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
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