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Challenges of film-induced tourism in Croatia
| Content Provider | Scilit |
|---|---|
| Author | Skoko, Božo Miličević, Katarina |
| Copyright Year | 2020 |
| Description | This chapter analyses film as a public relations tool for creating destination global recognizability, and as important element of destination branding process. Focus is on the analysis of the impacts of institutional incentives on the film tourism and film industry itself using example of Croatia as a tourism destination. This interdisciplinary field is connecting public relations and film as a part of destination branding process and destination image as an outcome of destination branding process. The key question is to what extent does the fact that a destination has become a film location contribute to its popularity and the development of tourism. Book Name: The Routledge Companion to Media and Tourism |
| Related Links | https://api.taylorfrancis.com/content/chapters/edit/download?identifierName=doi&identifierValue=10.4324/9780429430398-25&type=chapterpdf |
| Ending Page | 214 |
| Page Count | 9 |
| Starting Page | 206 |
| DOI | 10.4324/9780429430398-25 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2020-07-07 |
| Access Restriction | Open |
| Subject Keyword | Book Name: The Routledge Companion To Media and Tourism Sustainable Science and Technology Tourism, Leisure, Sport and Hospitality Tourism Extent Incentives Recognizability Croatia Destination Branding Branding Process |
| Content Type | Text |
| Resource Type | Chapter |