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Future of hospitality marketing
| Content Provider | Scilit |
|---|---|
| Author | Gil, Sergio Moreno Ritchie, J. R. Brent |
| Copyright Year | 2017 |
| Description | This chapter attempts to expand the comprehension of important driving forces in hospitality marketing. The aim is twofold: (1) it provides a theoretical framework related to the current state of the art of hospitality in relation to its connection to tourist destinations as well as the implications of this relationship for future design hospitality marketing strategies and (2) it maps and categorizes some of the main trends influencing future hospitality marketing as well as the implications of these trends. Book Name: The Routledge Handbook of Hospitality Marketing |
| Related Links | https://api.taylorfrancis.com/content/chapters/edit/download?identifierName=doi&identifierValue=10.4324/9781315445526-48&type=chapterpdf |
| Ending Page | 598 |
| Page Count | 14 |
| Starting Page | 585 |
| DOI | 10.4324/9781315445526-48 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2017-10-02 |
| Access Restriction | Open |
| Subject Keyword | Book Name: The Routledge Handbook of Hospitality Marketing Horticulture Hospitality Marketing Attempts Destinations Theoretical Tourist Expand |
| Content Type | Text |
| Resource Type | Chapter |