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Understanding Different Interpretations of Corporate Social Responsibility in the United States
| Content Provider | Scilit |
|---|---|
| Author | Flannery, Diane |
| Copyright Year | 2017 |
| Description | The companies are redefining the notion of corporate social responsibility and are raising important questions about the capacity of business to serve multiple roles in society. Corporations in United States have different interpretations about what constitutes a company's social responsibility. Ben Cohen and Jerry Greenfield, while building a top-quality ice cream manufacturing company, also built an equally strong social agenda and social image for their corporation. The company is as much known for its aggressive social and environmental programs as for its ice cream. "Caring Capitalism" is how Cohen describes the crux of his company's business philosophy. Cohen and Greenfield, themselves both products of the 1960s, have a unique perspective on the responsibility of business. The Body Shop develops and manufactures natural beauty products that are sold exclusively through the company's catalogue and in its franchised shops. The Body Shop reflects a company that has pushed the limits of business and its responsibility to the environment, the community and society. Book Name: Business Students Focus on Ethics |
| Related Links | https://api.taylorfrancis.com/content/chapters/edit/download?identifierName=doi&identifierValue=10.4324/9781351326445-6&type=chapterpdf |
| Ending Page | 60 |
| Page Count | 14 |
| Starting Page | 47 |
| DOI | 10.4324/9781351326445-6 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2017-11-30 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Business Students Focus On Ethics Ergonomics Social Responsibility Building Company's Corporations Society Manufacturing |
| Content Type | Text |
| Resource Type | Chapter |
