NDLI: Consumer ethnicity three decades after: a TCR agenda

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Consumer ethnicity three decades after: a TCR agenda

Content Provider	Scilit
Author	Visconti, Luca M. Jafari, Aliakbar Batat, Wided Broeckerhoff, Aurelie Dedeoglu, Ayla Ozhan Demangeot, Catherine Kipnis, Eva Lindridge, Andrew Peñaloza, Lisa Pullig, Chris Regany, Fatima Ustundagli, Elif Weinberger, Michelle F.
Copyright Year	2014
Description	Research into consumer ethnicity is a vital discipline that has substantially evolved in the past three decades. This conceptual article critically reviews its immense literature and examines the extent to which it has provided extensive contributions not only for the understanding of ethnicity in the marketplace but also for personal/collective well-being. We identify two gaps accounting for scant transformative contributions. First, today social transformations and conceptual sophistications require a revised vocabulary to provide adequate interpretive lenses. Second, extant work has mostly addressed the subjective level of ethnic identity projects but left untended the meso/macro forces affecting ethnicity (de)construction and personal/collective well-being. Our contribution stems from filling both gaps and providing a theory of ethnicity (de)construction that includes migrants as well as non-migrants.
Related Links	https://core.ac.uk/download/pdf/110673859.pdf
Ending Page	1922
Page Count	41
Starting Page	1882
ISSN	0267257X
e-ISSN	14721376
DOI	10.1080/0267257x.2014.951384
Journal	Journal of Marketing Management
Issue Number	17-18
Volume Number	30
Language	English
Publisher	Informa UK Limited
Publisher Date	2014-12-01
Access Restriction	Open
Subject Keyword	Journal: Journal of Marketing Management Cultural Studies Ethnic Studies Acculturation Consumer Acculturation Ethnicity Immigration Transformative Consumer Research Well-being
Content Type	Text
Resource Type	Article
Subject	Strategy and Management Marketing

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