NDLI: Analysis of Factors Affecting Customer Trust in Online Hotel Booking Website Usage

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Analysis of Factors Affecting Customer Trust in Online Hotel Booking Website Usage

Content Provider	Scilit
Author	Baki, Rahmi
Copyright Year	2020
Description	Tourism is a rapidly growing industry worldwide, and internet technologies are becoming increasingly important in that industry. Online hotel booking website (OHBW) has become an important tool in the marketing of hotel services. In this study, the factors affecting the trust perception of OHBW users were investigated. Data collected from 456 consumers using OHBWs were analysed using structural equation modelling. The results showed that reputation, security, ease of use and risk significantly affected the user's perception of trust. In addition, the perception of trust has a positive effect on customer loyalty. As a result, this study aims to provide useful findings to OHBW managers and researchers who want to increase customer trust and ensure their loyalty.
Related Links	https://content.sciendo.com/downloadpdf/journals/ejthr/10/2/article-p106.pdf
e-ISSN	21824924
DOI	10.2478/ejthr-2020-0009
Journal	European Journal of Tourism, Hospitality and Recreation
Issue Number	2
Volume Number	10
Language	English
Publisher	Walter de Gruyter GmbH
Publisher Date	2020-11-26
Access Restriction	Open
Subject Keyword	Journal: European Journal of Tourism, Hospitality and Recreation European Journal of Tourism, Hospitality and Recreation Tourism, Leisure, Sport and Hospitality Perception of Trust
Content Type	Text
Resource Type	Article

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