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Principle Differences between B2B and B2C Marketing Communication Processes
| Content Provider | Scilit |
|---|---|
| Author | Rėklaitis, Kęstutis Pilelienė, Lina |
| Copyright Year | 2019 |
| Description | The scientific problem analysed in the article focuses on identifying the differences in the marketing communication process in a framework of business-to-consumer and business-to-business markets. The results show that although it may seem that the process itself is the same in both situations, however, it has many differences as well as many aspects in common. |
| Related Links | https://content.sciendo.com/downloadpdf/journals/mosr/81/1/article-p73.pdf |
| ISSN | 13921142 |
| e-ISSN | 23358750 |
| DOI | 10.1515/mosr-2019-0005 |
| Journal | Management of Organizations: Systematic Research |
| Issue Number | 1 |
| Volume Number | 81 |
| Language | English |
| Publisher | Walter de Gruyter GmbH |
| Publisher Date | 2019-06-01 |
| Access Restriction | Open |
| Subject Keyword | Journal: Management of Organizations: Systematic Research Management of Organizations: Systematic Research Communication Process Differences Between B2b Processes The Scientific B2c Marketing Communication |
| Content Type | Text |
| Resource Type | Article |
