NDLI: Social interactions impact on product and service development

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Social interactions impact on product and service development

Content Provider	Scilit
Author	Zarnadze, Giorgi
Copyright Year	2020
Description	Digital marketing has enabled a new style of consumerism. Nowadays consumers play active roles in product designing and service development. Social media and user-generated content give consumers possibilities to have some interactions regarding the new or existing product. This gives new opportunities to developers and empowers costumers to be involved in product and service development more than they used to be. While traditional marketing literature typically illustrates consumers as passive recipients this paper will show that digital marketing gives them chance to be actively involved in product and service development, tries to define how social interactions effects development and offers a conceptual model for future research. From the literature, it has emerged that social influence has a big impact on product and service development. This study will be important mostly for those companies who try to implement digital technologies now, as for companies who already adopted these technologies some time ago but they still can’t find benefits from it. In the academic field, this paper will help researchers for their future work. Marketing inferences are drawn, and direction for future research is developed in the entire manuscript.
Related Links	https://content.sciendo.com/downloadpdf/journals/picbe/14/1/article-p324.pdf
e-ISSN	25589652
DOI	10.2478/picbe-2020-0031
Journal	Proceedings of the International Conference on Business Excellence
Issue Number	1
Volume Number	14
Language	English
Publisher	Walter de Gruyter GmbH
Publisher Date	2020-07-01
Access Restriction	Open
Subject Keyword	Journal: Proceedings of the International Conference on Business Excellence Proceedings of the International Conference On Business Excellence Information and Library Science Impact On Product and Service Product and Service Development
Content Type	Text
Resource Type	Article

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