NDLI: Innovation in Quick Service Restaurants (QSRs): A Future Perspective

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Innovation in Quick Service Restaurants (QSRs): A Future Perspective

Content Provider	Scilit
Author	Singh, Rajesh Sarangal, Rajani Kumari
Copyright Year	2021
Abstract	The rationale of this study is to investigate the impact of innovative practices (product and service innovation) on customer satisfaction. Further study also tends to approach the impact of customer satisfaction on customer loyalty in quick service restaurants. The study has been conducted on potential customers of QSRs such as McDonald's, Dominos, Pizza Hut and KFC in Jammu city (J&K). A total of 256 samples were analyzed in the study. EFA and regression analysis have been used to identify the various factors and to test the relationship between the constructs, respectively. The study finds that innovative practices in QSRs positively influence customer satisfaction. Furthermore, the study also verified that customer satisfaction positively influences customer loyalty in selected QSRs.
Related Links	https://www.sciendo.com/pdf/10.2478/ejthr-2021-0019
Ending Page	218
Page Count	9
Starting Page	210
e-ISSN	21824924
DOI	10.2478/ejthr-2021-0019
Journal	European Journal of Tourism, Hospitality and Recreation
Issue Number	2
Volume Number	11
Language	English
Publisher	Walter de Gruyter GmbH
Publisher Date	2021-12-01
Access Restriction	Open
Subject Keyword	European Journal of Tourism, Hospitality and Recreation Tourism, Leisure, Sport and Hospitality Innovative Practices Qsrs Positively Influence Service Restaurants Quick Service Influences Customer Customer Loyalty Satisfaction Journal: European Journal of Tourism, Hospitality and Recreation, Issue- 2
Content Type	Text
Resource Type	Article

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