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Peirce’s Semiotics in a Commercial Context
| Content Provider | Scilit |
|---|---|
| Author | Liu, Wenling |
| Copyright Year | 2017 |
| Abstract | This article investigates the practical application of Peirce’s pragmaticism in the social sciences through the analysis of commercial signboards as signs. We find that Peirce’s semiotic theory is of great instructive significance to a specific case, but has its limitations, especially in the study of human semiotics or human philology. Peirce’s theory can be conceived in two ways: using commercial signboards as cases to explain Peirce’s semiotic classification system; and using Peirce’s semiotic theory as a tool to analyze and study the features of an object in special status. We focus on the practical application of this theory. |
| Related Links | http://www.degruyter.com/downloadpdf/j/css.2017.13.issue-3/css-2017-0013/css-2017-0013.xml |
| Ending Page | 244 |
| Page Count | 16 |
| Starting Page | 229 |
| ISSN | 21989605 |
| e-ISSN | 21989613 |
| DOI | 10.1515/css-2017-0013 |
| Journal | Chinese Semiotic Studies |
| Issue Number | 3 |
| Volume Number | 13 |
| Language | English |
| Publisher | Walter de Gruyter GmbH |
| Publisher Date | 2017-08-28 |
| Access Restriction | Open |
| Subject Keyword | Chinese Semiotic Studies History and Philosophy of Science Category Pragmaticism Signboards Signs Journal: Chinese Semiotic Studies, Issue- 4 |
| Content Type | Text |
| Resource Type | Article |
| Subject | Communication Linguistics and Language |
