Assessing Consumer Preferences for Country-of-Origin Labeling

Content Provider	Scilit
Author	Loureiro, Maria L. Umberger, Wendy J.
Copyright Year	2005
Description	In this paper, we assess consumer willingness to pay for a mandatory country-of-origin labeling (COOL) program applied to beef ribeye steaks, chicken breasts, and pork chops, all labeled as “Certified U.S.” products. A consumer survey was mailed in spring and early summer 2003 to households in the continental United States. Results indicate that consumers are in general very concerned about food safety issues, viewing U.S. meat as the safest among the selection of countries considered. Nevertheless, consumer willingness to pay for Certified U.S. products is relatively small, although above the expected implementation costs associated with a mandatory labeling program. This finding coincides with the fact that only 36% of the sample favored consumers paying directly for the costs related to a mandatory COOL program.
Related Links	http://ageconsearch.umn.edu/record/43712/files/49-63.pdf https://www.cambridge.org/core/services/aop-cambridge-core/content/view/B696F19AF0F319AAB0229B95C718D2A8/S1074070800007094a.pdf/div-class-title-assessing-consumer-preferences-for-country-of-origin-labeling-div.pdf
Ending Page	63
Page Count	15
Starting Page	49
ISSN	10740708
e-ISSN	20567405
DOI	10.1017/s1074070800007094
Journal	Journal of Agricultural and Applied Economics
Issue Number	1
Volume Number	37
Language	English
Publisher	Cambridge University Press (CUP)
Publisher Date	2005-04-01
Access Restriction	Open
Subject Keyword	Journal of Agricultural and Applied Economics Agricultural Economics Consumer Preferences origin Labeling Dichotomous Choice Willingness To Pay
Content Type	Text
Resource Type	Article
Subject	Economics and Econometrics Agricultural and Biological Sciences