Loading...
Please wait, while we are loading the content...
Similar Documents
Marketing Strategies of Biotechnology Firms: Implications for U.S. Agriculture
| Content Provider | Scilit |
|---|---|
| Author | Renkoski, Matthew A. |
| Copyright Year | 1997 |
| Description | DuPont Quality Grains is focused on improving grain quality for end users, rather than on farm production traits. A major DuPont program is high oil corn. Feed corn has a huge market, and, because it requires no intermediate processing, any enhanced value is measurable by end users. Standard commodity markets do not function for capturing the value of enhanced grains, and so DuPont works with end users, elevators, farmers, and seed companies to create market channels. As biotechnology commercializes more value-enhancing traits targeted to specific agricultural customers, vertical value chains will become shorter and more coordinated while standard commodity markets will diminish. |
| Related Links | http://ageconsearch.umn.edu/record/15550/files/29010123.pdf https://www.cambridge.org/core/services/aop-cambridge-core/content/view/BE465AEB360218B777DD5BB208FEB78C/S1074070800029175a.pdf/div-class-title-marketing-strategies-of-biotechnology-firms-implications-for-u-s-agriculture-div.pdf |
| Ending Page | 128 |
| Page Count | 6 |
| Starting Page | 123 |
| ISSN | 10740708 |
| e-ISSN | 20567405 |
| DOI | 10.1017/s1074070800029175 |
| Journal | Journal of Agricultural and Applied Economics |
| Issue Number | 1 |
| Volume Number | 29 |
| Language | English |
| Publisher | Cambridge University Press (CUP) |
| Publisher Date | 1997-07-01 |
| Access Restriction | Open |
| Subject Keyword | Journal of Agricultural and Applied Economics Agricultural Engineering Marketing Strategies |
| Content Type | Text |
| Resource Type | Article |
| Subject | Economics and Econometrics Agricultural and Biological Sciences |
