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La Suisse en miniatures dans deux affiches (1942/2019) : Quelles visées touristique et politique ?
| Content Provider | Scilit |
|---|---|
| Author | Metzger, Alexis Bussard, Jonathan |
| Copyright Year | 2020 |
| Description | This article shows how two Swiss posters represent a certain representation of the Swiss territory, appropriate to the messages they try to convey. The first one dates from 1942 and invites tourists to stay in the Pays-d'Enhaut (canton of Vaud). The second encourages the Swiss electorate to vote for the Vert'libéral political party in 2019. Through a qualitative approach, we show that the choice of representations, a set of miniatures and sketches, is not neutral. In the light of historical, tourism and political contexts of poster production, the paper decrypts an imagery of a Switzerland for urban dwellers, green for its nature, white for its inhabitants. In both cases, Switzerland is always an island that chooses its images. |
| Ending Page | 401 |
| Page Count | 9 |
| Starting Page | 393 |
| ISSN | 21948798 |
| e-ISSN | 21948798 |
| DOI | 10.5194/gh-75-393-2020 |
| Journal | Geographica Helvetica |
| Issue Number | 4 |
| Volume Number | 75 |
| Language | English |
| Publisher | Copernicus GmbH |
| Publisher Date | 2020-11-17 |
| Access Restriction | Open |
| Subject Keyword | Cultural Studies Vert'libéral |
| Content Type | Text |
| Resource Type | Article |
| Subject | Earth-Surface Processes Geography, Planning and Development Anthropology Global and Planetary Change |
