Sustainability Effort Acceleration as Measured by Increased Propensity of Corporate Social Responsibility

Content Provider	Scilit
Author	Reavis, Mark Ray Tucci, Jack E.
Copyright Year	2020
Description	Corporate Social Responsibility (CSR) is the foundational bedrock for sustainability efforts. Corporate Social Responsibility is also becoming the norm rather than the exception due to social awareness created by curricula that highlights areas of both social and environmental inequality and has recently emerged as a bona fide strategic option globally. Howe and Straus predicted the growth of Corporate Social Responsibility in their seminal work, Millennials Rising. This paper extends and validates that earlier work through the illumination of recent causal factors and changes in society. The combination of proactive equality initiatives resulting in changes in leadership and value anchoring by college major illustrates that millennials' ethos more strongly align with both social and environmental sustainability philosophies. The forthcoming millennial upheaval, as posited by Howe and Strauss, is evidenced by “strong belief statements” as interpreted by the raters in this study.
ISSN	19254725
e-ISSN	19254733
DOI	10.5539/jms.v10n2p121
Journal	Journal of Management and Sustainability
Issue Number	2
Volume Number	10
Language	English
Publisher	Canadian Center of Science and Education
Publisher Date	2020-11-24
Access Restriction	Open
Subject Keyword	Applied Ethics Corporate Social Responsibility Social and Environmental Sustainability Efforts
Content Type	Text
Resource Type	Article