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The Imperative of Interactive Service Marketing Strategy on Customers' Satisfaction in the Contemporary Nigerian Banking Industry
| Content Provider | Scilit |
|---|---|
| Author | Nmegbu, Festus A. Asiegbu, Ikechukwu F. |
| Copyright Year | 2014 |
| ISSN | 1918719X |
| e-ISSN | 19187203 |
| DOI | 10.5539/ijms.v6n2p72 |
| Journal | International Journal of Marketing Studies |
| Issue Number | 2 |
| Volume Number | 6 |
| Language | English |
| Publisher | Canadian Center of Science and Education |
| Publisher Date | 2014-03-24 |
| Access Restriction | Open |
| Subject Keyword | Contemporary Nigerian Interactive Service Nigerian Banking Marketing Strategy Banking Industry Service Marketing |
| Content Type | Text |
| Resource Type | Article |